Post by account_disabled on Jan 23, 2024 3:41:39 GMT -5
Understanding what you are selling As funny as it sounds, but the owners often do not know exactly what they are selling. I will explain with an example. There are foreign language courses. It seems that the language itself is the same for everyone, but the owner claims: "We have a unique teaching method . " However, he cannot explain the essence of this technique. And here the business owner faces the task of speaking in the language of benefits for his audience: what the user will get, what results he will achieve. It is difficult for the client to make a decision based on general phrases: "Unique technique", "Not like everyone else's", "Try it yourself" . The user will not buy "anything" and will not follow "anyone" .
Professionals or business owners do not understand how to convey C Level Executive List the main idea of their product. After all, they created it, and in their picture of the world, the product/service is already in demand and covers the pains or desires of customers. But how to get this idea out of their heads and direct it to the heads of consumers is unclear to them. Also, I encountered the following request from a client: "Please set up an advertisement for the webinar for me . " The SMM specialist asks a clarifying question: "What will the webinar be about?" They answer us: "It will be for entrepreneurs . " What is the topic? Who is the speaker? How long is the webinar? What do we sell? There is no clear answer for users. Before contacting an SMM specialist, a targetologist, you need to understand what your product or service is about and what it is for your consumer. And setting up advertising for the sake of advertising is a waste of money and time. An example of presenting a clear product through social networks An example of presenting a clear product through social networks 2.
Understanding who you are selling to Even toilet paper can be sold in different ways, depending on our target audience and their ideas about the "ideal" product. For example, it is important for some that the paper costs no more than 3 hryvnias per roll, for others - that it has a certain color and smell, for others - that it gets wet quickly. Therefore , knowing exactly who you are selling the product to, it will be easier for you to interact with the audience , convey your idea to them, and achieve one hundred percent success. For example, it is important for someone that paper costs no more than 3 hryvnias per roll 3. Packaging of your product. Packaging means having a site (business card or online store) with Google Analytics and Pixel from Facebook configured to track traffic and understand its components. The minimum brand book is the presence of the company's logo and color scheme. This is a must have for any business. An example of using a brand book for social networks and for a website An example of using a brand book for social networks and for a website
Professionals or business owners do not understand how to convey C Level Executive List the main idea of their product. After all, they created it, and in their picture of the world, the product/service is already in demand and covers the pains or desires of customers. But how to get this idea out of their heads and direct it to the heads of consumers is unclear to them. Also, I encountered the following request from a client: "Please set up an advertisement for the webinar for me . " The SMM specialist asks a clarifying question: "What will the webinar be about?" They answer us: "It will be for entrepreneurs . " What is the topic? Who is the speaker? How long is the webinar? What do we sell? There is no clear answer for users. Before contacting an SMM specialist, a targetologist, you need to understand what your product or service is about and what it is for your consumer. And setting up advertising for the sake of advertising is a waste of money and time. An example of presenting a clear product through social networks An example of presenting a clear product through social networks 2.
Understanding who you are selling to Even toilet paper can be sold in different ways, depending on our target audience and their ideas about the "ideal" product. For example, it is important for some that the paper costs no more than 3 hryvnias per roll, for others - that it has a certain color and smell, for others - that it gets wet quickly. Therefore , knowing exactly who you are selling the product to, it will be easier for you to interact with the audience , convey your idea to them, and achieve one hundred percent success. For example, it is important for someone that paper costs no more than 3 hryvnias per roll 3. Packaging of your product. Packaging means having a site (business card or online store) with Google Analytics and Pixel from Facebook configured to track traffic and understand its components. The minimum brand book is the presence of the company's logo and color scheme. This is a must have for any business. An example of using a brand book for social networks and for a website An example of using a brand book for social networks and for a website