Post by account_disabled on Jan 24, 2024 2:05:41 GMT -5
BY DONNA MORITZ | 1ST MARCH, 2019 | CONTAINS AFFILIATE LINKS If you think this post is not for you then I need to ask you a question: Do you have images on your blog or website? Yes? I thought you'd say yes. Then … yes, you need to listen to the advice in this post, avoid this Pinterest Mistake and fix your blog images. So, what is the mistake? It's all about how you add and edit the information about images you have on your site. It's all about a little thing called Alt-Text. You see, many of us have been doing it wrong and that's the Pinterest Mistake that I want to talk about. Alt-Text … what the heck is it? Alternative Text (or Alt-Text) is the description we need to give Google about our images. Google wants to see a description of the image itself. Why? So it's visible to text readers or anyone who can't view the image easily. Alt-Text is Google's way of “crawling” an image without actually “seeing” it. It's the alt-text (or alternative text) of the image that tells Google what it's all about. So we need to make sure that the alt-text in your blog post includes a clear description for every image. If we want to please Google.
what's the problem with Alt-Text? Well, Alt-Text is also pulled in by Pinterest to act as the Pinterest Description by default (ie if you don't manually add it to Pinterest). So when someone shares your image from your website to Pinterest, the Alt-Text is what goes with it and acts as the description. It's how many of us have relied on having a decent Pinterest Description. Which would be fine… expect the description we need to Country Email List write for Pinterest is different to that which we need to write for Google. Do you optimize your Images for Pinterest and Google Search? Boost Your Pinterest Images (Avoid this Blog Mistake) Image by Roman Samborskyi/Shutterstock Let's look at the difference between the two: Pinterest Pinterest is more of a search engine than a social media platform. It also differs from Google in how “image search” actually works. Ideally, Pinterest wants your description to share what Pinterest users will find when they click on your image. It's optimized for Pinterest search, but a great description also helps to entice readers to click through on the image. It's about the content on the destination blog post, not what the image itself shows.
Google On the other hand, Google wants us to show a description of the actual image (not the blog post it leads to). This helps text readers to view the image and tell what the image is actually about. It also lets Google “crawl” the image without “seeing” it, by relying on the alt-text of the image. To optimize this we need to make sure the alt-text is a clear description of the actual image. Can you see the problem with using Alt-text for both? Ideally, Alt-text shouldn't really be both a description of the image AND the blog post it leads to. Something has to give: If we optimize for the image description, it's not a helpful description for Pinterest as it doesn't tell us where that image leads. Where does it take us when we click the image? If we optimize for a description of the blog content, it's helpful for Pinterest users but not effective for Google and image SEO. And of course if you use hashtags, then Pinterest loves them (sparingly). Google, on the other hand, doesn't love hashtags. Yikes! So, you can see why it's been hard to write Alt-text when the information we need to give to Google about our images is different to what we need to give Pinterest. In the past we tended to rely on the Alt-text for our Pinterest description and it was not ideal. Now, there is a better way! A Plugin has been created to cater for both
what's the problem with Alt-Text? Well, Alt-Text is also pulled in by Pinterest to act as the Pinterest Description by default (ie if you don't manually add it to Pinterest). So when someone shares your image from your website to Pinterest, the Alt-Text is what goes with it and acts as the description. It's how many of us have relied on having a decent Pinterest Description. Which would be fine… expect the description we need to Country Email List write for Pinterest is different to that which we need to write for Google. Do you optimize your Images for Pinterest and Google Search? Boost Your Pinterest Images (Avoid this Blog Mistake) Image by Roman Samborskyi/Shutterstock Let's look at the difference between the two: Pinterest Pinterest is more of a search engine than a social media platform. It also differs from Google in how “image search” actually works. Ideally, Pinterest wants your description to share what Pinterest users will find when they click on your image. It's optimized for Pinterest search, but a great description also helps to entice readers to click through on the image. It's about the content on the destination blog post, not what the image itself shows.
Google On the other hand, Google wants us to show a description of the actual image (not the blog post it leads to). This helps text readers to view the image and tell what the image is actually about. It also lets Google “crawl” the image without “seeing” it, by relying on the alt-text of the image. To optimize this we need to make sure the alt-text is a clear description of the actual image. Can you see the problem with using Alt-text for both? Ideally, Alt-text shouldn't really be both a description of the image AND the blog post it leads to. Something has to give: If we optimize for the image description, it's not a helpful description for Pinterest as it doesn't tell us where that image leads. Where does it take us when we click the image? If we optimize for a description of the blog content, it's helpful for Pinterest users but not effective for Google and image SEO. And of course if you use hashtags, then Pinterest loves them (sparingly). Google, on the other hand, doesn't love hashtags. Yikes! So, you can see why it's been hard to write Alt-text when the information we need to give to Google about our images is different to what we need to give Pinterest. In the past we tended to rely on the Alt-text for our Pinterest description and it was not ideal. Now, there is a better way! A Plugin has been created to cater for both