Post by account_disabled on Feb 27, 2024 2:58:55 GMT -5
What types of your services do customers need? (Helps identify competitors). What are your client's idols and authorities? (For further work with opinion leaders and bloggers). In what forums, communities, groups does it consist? Who will definitely not buy your product / service? (Excluding those who are negative about your product). What other products or services would your customer prefer? (To find indirect audiences). Who are the people who bring in the most money, buy the most? What are the features and unique characteristics of the product itself in terms of customer benefits? At what point does the customer make a purchase? What factors influence decision-making, on the basis of which authority these decisions are changed? Among the questions are those that may turn out to be useless, but at the same time, some may become the key to your audience.
Segmentation - we divide into parts Segmenting the audience means dividing users into groups based on a certain characteristic. There EL Salvador Mobile Number List is no universal segmentation that will suit every business. Suppose you sew a coat in which you walk yourself, it is worn by your relatives. But other people, whom you clearly do not know personally, will buy your goods. You need to understand who these people are, what they breathe, what their interests are in order to influence them in the right channels and with the right messages. It will be important for someone that this coat saves from the cold, for someone that it is beautiful, and for someone - its blue color.
Although the essence of the product does not change, you emphasize different qualities of the product for each segment. When we segment, we choose a more individual approach to the customer, resulting in feedback. What should be the segments: Measurable. Quantitative research in most cases solves this question. Big ones. It makes no sense to select a thousand segments, because it simply will not work with them effectively. 6-10 well-differentiated segments is already an excellent result. Stable. It is important to ensure that the found segments are stable for 1-2 years. Achievable. It is important that you have an understanding of how to reach this or that client. How often should segmentation be done? Taking into account modern changes, optimally - once a year.
Segmentation - we divide into parts Segmenting the audience means dividing users into groups based on a certain characteristic. There EL Salvador Mobile Number List is no universal segmentation that will suit every business. Suppose you sew a coat in which you walk yourself, it is worn by your relatives. But other people, whom you clearly do not know personally, will buy your goods. You need to understand who these people are, what they breathe, what their interests are in order to influence them in the right channels and with the right messages. It will be important for someone that this coat saves from the cold, for someone that it is beautiful, and for someone - its blue color.
Although the essence of the product does not change, you emphasize different qualities of the product for each segment. When we segment, we choose a more individual approach to the customer, resulting in feedback. What should be the segments: Measurable. Quantitative research in most cases solves this question. Big ones. It makes no sense to select a thousand segments, because it simply will not work with them effectively. 6-10 well-differentiated segments is already an excellent result. Stable. It is important to ensure that the found segments are stable for 1-2 years. Achievable. It is important that you have an understanding of how to reach this or that client. How often should segmentation be done? Taking into account modern changes, optimally - once a year.